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SPORTS MANAGEMENT CONSULTANCY LIMITED
  • Home
  • About us
  • What We Do
  • Summer Holiday Camps
  • Work Experience Programme
  • Chair Aerobics Programme
  • STREETS in the Spotlight
  • London Spirit Challenge
  • Contact Us

Experience the Thrill of Sports with STREETS | Sport, Health & Education for Diverse Communities

BBC SPORT - Combat Cricket

BBC Look East - Monty Panesar

BBC Look East - Monty Panesar

 Our innovative Combat Cricket programme—delivered in partnership with Storm Gym and Cricket East—was featured by BBC Sport for its unique approach to engaging vulnerable young people in Luton. Combining Mixed Martial Arts and cricket, the initiative promotes fitness, discipline, and resilience while tackling serious social issues like gang involvement, exploitation, and youth violence. The BBC’s recognition highlighted the programme’s impact on improving self-control, reducing aggression, and fostering positive behaviour change in disadvantaged communities. 

BBC Look East - Monty Panesar

BBC Look East - Monty Panesar

BBC Look East - Monty Panesar

 STREETS proudly founded the Luton Steelbacks Academy in partnership with Northamptonshire County Cricket Club, creating a ground-breaking talent pathway for young players from diverse urban communities. This initiative was recognised by BBC Sport, with former England cricketer Monty Panesar describing it as a “game changer” for youth cricket. The academy blends elite coaching with community values, offering young people in Luton access to opportunities once out of reach. 

BBC - Sir Alastair Cook visits Luton to support women and girls cricket.

BBC - Sir Alastair Cook visits Luton to support women and girls cricket.

BBC - Sir Alastair Cook visits Luton to support women and girls cricket.

 With no South Asian female cricket players in the town just a few years ago, the historic launch of Luton’s first Women & Girls Cricket Festival marked a major milestone for representation and inclusion. Orchestrated by STREETS consultant Amran Malik, and made possible through Wicketz funding and years of dedicated community engagement, the event was showcased by BBC Sport and featured cricket legend Sir Alastair Cook, who lent his support on the day. This festival stands as a powerful example of how resilience, targeted outreach, and inclusive strategy can break barriers and open doors for the next generation. 

BBC Inside Out - Field of Dreams - Cricket

BBC - Sir Alastair Cook visits Luton to support women and girls cricket.

BBC - Sir Alastair Cook visits Luton to support women and girls cricket.

 

BBC Inside Out: From the Streets to Lord’s – Supporting Afghan Refugees Through Cricket
When others turned away, STREETS Consultant Amran Malik stepped forward. At a time when Afghan refugees in Luton faced isolation and uncertainty, Amran led an inclusive response—mobilising support from Wicketz, the ECB, Cricket East, and Bedfordshire Police. His efforts provided not just sport, but dignity, structure, and hope. This remarkable journey—from local parks to the prestigious Lord’s Cricket Ground—was captured in a moving BBC Inside Out documentary, showcasing how sport can rebuild lives and connect communities. It stands as a testament to STREETS’ mission to leave no one behind.

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