Vision: "Empowering communities globally through sustainable sports, education, employment, technology and holistic development for a brighter, inclusive future."
Mission: To harness the power of sports, technology, education, and sustainability in nurturing talent, fostering community engagement, and driving positive change. By establishing hubs across various community centres, faith centres, and educational establishments, we aim to accelerate awareness and implementation of the United Nations’ 17 Sustainable Development Goals, promoting health, social, and mental wellbeing across communities worldwide.
Through our vision, mission, and values, the STREETS Project aims to be a beacon of positive change, touching lives, and sculpting a better tomorrow.
The primary objective of the STREETS project, working in partnership with United Nations Department of Economic and Social Affairs (UN DESA), is to accelerate the awareness and implementation of the 17 Sustainable Development Goals (SDGs) through Sports.
To achieve this overarching objective, the STREETS project utilises a multifaceted approach encapsulated in its seven strategic objectives:
1. Sports: To promote sports as a vehicle for positive change, talent identification, personal development, and community engagement.
2. Training: To provide training, coaching, and skill development opportunities for grassroots athletes and community members.
3. Recruitment: To identify and nurture talent at the grassroots level, offering pathways to careers in sports and other careers.
4. Education:To improve enrichment programmes at educational establishments and access to quality education and educational resources within communities.
5. Employment: To create employment opportunities in all sectors, particularly in sports-related fields for athletes, contributing to economic growth.
6. Technology: To leverage technology for communication, training, data collection, and outreach.
7. Sustainability: To promote sustainability practices within communities and hubs, focusing on environmental, social, and economic sustainability.
Through these seven strategic objectives, the STREETS project aims to create new hubs or reform existing hubs, typically located in community centres, faith centres, or educational establishments. These hubs serve as focal points for implementing project activities and engaging with the community.
The project empowers communities by addressing local issues, fostering inclusivity, and improving the overall well-being of community members. It does so by promoting sports, education, employment, and sustainability while actively collaborating with statutory and local organisations to create a network of support and resources.
By aligning its objectives with the 17 SDGs and working collaboratively with a wide range of stakeholders, the STREETS project demonstrates a commitment to advancing sustainable development, social inclusion, and positive change within communities, ultimately contributing to the global effort to achieve the SDGs.
The beneficiaries of the International Sports Management Consultancy's STREETS project are diverse and include various stakeholders, each benefiting in different ways:
1. Grassroots Athletes: Young and aspiring athletes at the grassroots level are among the primary beneficiaries. STREETS offers them access to training, mentoring, and opportunities to develop their sports skills. This support can lead to potential careers in sports and related fields.
2. Local Communities: STREETS empowers local communities by addressing their specific needs and challenges. Community centres, faith centres, and educational establishments are transformed into hubs for positive change. These communities benefit from improved facilities, access to education, employment opportunities, and a sense of unity and purpose.
3. Educational Institutions: Schools and educational establishments play a crucial role in STREETS, benefiting from enhanced enrichment activities, sports programmes and resources. This helps promote physical fitness and personal development among students.
4. Local Organisations: Collaborative partnerships with local organisations and statutory bodies are established to support the STREETS project. These organisations benefit from shared resources, knowledge exchange, and the opportunity to fulfill their corporate social responsibility by contributing to community development.
5. Employers: The project creates employment opportunities in various professions including sports-related roles, from coaches and trainers to administrative staff, contributing to economic growth and sustainability within the communities where the hubs are established.
6. Society at Large: By empowering individuals and communities, the STREETS project has a broader positive impact on society. It promotes social cohesion, inclusivity, and sustainability, ultimately contributing to a more equitable and prosperous world.
The STREETS project has a multi-faceted approach that aims to benefit a wide range of stakeholders, from individual athletes and local communities to global initiatives focused on sustainable development. It embodies the principle of sports as a tool for positive change, creating a ripple effect of benefits that extend far beyond the initial participants and hubs.
The STREETS project has assisted Luton and provided a pathway for communities to progress from grassroot recreational cricket to the performance and professional game.
International Sports Management Consultancy brokered the partnership between the Shared Learning Trust & Northants County Cricket Club to create the UK's first academy that offers an opportunity to play performance cricket while taking 3 A Levels or a BTEC.
Other than acquire a qualification and performance cricket, young people will become cricket coaches and get work experience to increase opportunities of employment
Our Lead consultant Amran Malik worked with partners to arrange the regions first women & girls cricket and careers festival!