Social Enterprise Case Study Pakistan 2006 – 2012 – Independently Funded
BPO sector- labour shortage in Pakistan

This framework was first used in 2007 on five faculties at International Islamic University Islamabad (IIUI) and then scaled out to Commercial Market in Rawalpindi and F8 Sector in Islamabad, Pakistan. By using the participants career aspirations as a tool to engage, they were taken step by step through the S.T.R.E.E.T.S programme. One of the objectives of the project was to develop trained call centre operatives available to fill the job shortage in Islamabad. The process was accelerated and made possible by a collaboration with Global Technology Solutions, a company that enhanced the participants’ accents using an artificial intelligence software called Eyespeak. This innovative software had three accent options British, American and Australian. Due to the exponential growth of the Business Process Outsourcing industry (BPO) in Pakistan, the talent pool was not available to furnish the needs of international companies’ projects. It is for this reason we developed bespoke accent courses subject to the requirements of global needs. For instance, in Islamabad, from 2007 until 2012, not only did the training programmes deliver phone-ready individuals into employment but it also contributed to setting the foundation on which the Business Process Outsourcing sector thrives today.

An analytical and methodological blended learning approach was used to work on the seven components of the S.T.R.E.E.T.S programme in Pakistan. All in all, for 4 years of face-to-face classroom learning environment was implemented and for 2 years a synchronous online learning method was applied to over a 6000 diverse range of Pakistanis comprised from 83 towns, 26 universities and employees from 133 companies working across 13 sectors