Sport has the power to change the world. It has the power to inspire. It has the power to unite people in a way that little else does. Sport can awaken hope where there was previously only despair. Sport speaks to people in a language they can understand.” Nelson Mandela
Sporting events like the Olympics, the Cricket World Cup, the Football World Cup, the European Championship, the Africa Cup of Nations, and the Super Bowl are some of the most-watched events across the world.
Few things are as widely followed, understood and propagated on a mass scale as modern sports are, argues “Gaming the World: How Sports Are Reshaping Global Politics and Culture,” authors Andrei Markovits and Lars Rensmann. From New York to London, Nairobi to Tehran, Beijing to Buenos Aires, a goal is a goal, a touchdown a touchdown, and the meaning of a red card or the losing of a wicket, can all be universally understood.